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Glossário de Termos da Anatel

Propaganda Eleitoral

1. Modalidade de propaganda que visa a captação de votos, facultada aos partidos, coligações e candidatos. Busca, através dos meios publicitários permitidos na Lei Eleitoral, influir no processo decisório do eleitorado, divulgando-se o curriculum dos candidatos, suas propostas e mensagens, no período denominado de “campanha eleitoral” (Glossário Eleitoral Brasileiro ).